We redesigned a logo for a local salon. I looked at their social media and saw they had an darker, edgier aesthetic. I used this to add fangs to the lips, since I wanted to keep that distinct element of the original logo. I also changed the font to have more movement and sophistication.
For this assignment, we had to reimagine cities and translate them into compositions each using just three shapes and three colors. For New York, I used the iconic Mets and Knicks colors to create abstract train shapes, using size to create dimension. For Philadelphia, I simplified the iconic LOVE sign and used repeated it with alternating colors. I remove parts to create a crack similar to the one in the Liberty Bell. For San Diego, I was inspired by the Spanish-tiled roofing and the blend of nature with city infrastructure. The bottom of the design depicts beaches and waves, while the top depicts a cityscape.
I created compositions expressing abstract concepts using only dots, lines, and shapes. I considered the definitions, as well as the feelings I associate with them, to make them. I was challenged to think outside the box to try and create representations that didn't feel overdone or boring.
For this project, we had to visualize different abstract words. I played with the letterforms to make compositions that would cohesively represent the words. "Work" contains different tools involved in woodworking or handiwork. "Short" represents the line at a theme park, where the letters are too short to ride, but "h" is trying to appear taller. "Explosion" takes a relatively literal approach, using dynamite and sharp stars as the letters.
To create my own alphabet, I was inspired by something I love and do almost every day — crosswords. I love learning miscellaneous facts from them and seeing recurring clues. For a poster, I made a mockup that uses my alphabet, but also contains a crossword consisting of common clues.
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For this assignment, we had to pull color palettes from photos we've taken with an overarching theme. My theme was "food I've eaten," and I selected my most appetizing photos that I thought I could pull interesting color schemes from. I made sure that the palettes would have enough contrast to actually be used.
I selected an analogous color scheme to make my self portrait. I traced the major highlights and shadows in my face. With a limited color scheme, I had to be intentional about which colors to put where, so that there could be contrast and enough shades.
I designed a logo for the annual Association for Education in Journalism and Mass Communication (AEJMC) conference. Each year, students submit their logo designs for the chance to have it become the next year's conference logo. The logo should encapsulate the energy of the host city, and next year's city is Chicago. I made a version of the famous El train, where the AEJMC letters stretch to the back. The playful typography expresses the life and excitement in the city, with a strong reference to its iconic transportation system.
